Honu 2024: A Year of Global Expansion and Innovation

31 May 2024

2024 is a milestone year for Honu. Through strategic planning and unwavering dedication, we've realized one of our most ambitious goals—establishing a global network of warehouses to streamline product distribution directly to our communities. This accomplishment underscores our commitment to delivering top-notch products without compromising customer service.


The expansion of our warehouse network is a testament to our dedication to serving our global customer base effectively.We're super proud to be operating four warehouses strategically located across the globe—in Sydney, Nevada (USA), Warwickshire (UK), and Boxtel (Netherlands). These warehouses play a crucial role in ensuring swift delivery of boards, paddles, and accessories to over 35 countries worldwide, while lso simplifying the returns process for our customers.


What truly sets this achievement apart is our unique position as a small, scrappy challenger brand. Unlike many of our competitors, we haven't relied on venture capital funding or extensive crowdfunding. Instead, we're entirely self-funded by our owners, Mark and Megan. This independence allows us to stay true to our mission and focus on delivering exceptional products with a level of customer service that seems to be rare these days.


In 2024, we're particularly excited about our partnerships in the United Kingdom. Partnering with industry leaders, Surf Doctor and OTC Water Sports, we're making waves in the UK market. Customers there have the opportunity to experience the best of both worlds—access to world-class watersports testing facilities to try out our products, alongside the option to purchase locally in-store. Our new warehouse in Warwickshire further strengthens our in-country capabilities, enabling direct purchases for those who prefer to buy from us and having more inventory in-country to support our retail partners.


In addition to expanding our warehouse infrastructure, we've partnered with the best iSUP production facility to enhance our boards' quality, consistency and finish. Collaborating with new production partners, we've set a new standard for excellence in paddleboard manufacturing. Notably, all boards produced in 2024 and beyond boast a noticeable improvement in overall finish, particularly in rail construction. This enhancement reflects our relentless pursuit of excellence and our commitment to providing customers with unparalleled quality and performance.



Exclusive features like welded carbon rails, found on models like the Sorrento 11'3" and the All-New Bondi Surfing SUPs, highlight our commitment to pushing boundaries and setting new industry benchmarks.


In summary, 2024 is a landmark year for Honu, characterized by significant achievements and advancements across various fronts. From expanding our global warehouse network to enhancing product quality and performance, we're reaffirming our position as a trailblazer in the watersports industry. Driven by a passion for excellence and a relentless pursuit of innovation, we're excited to continue our journey and serve our customers with the best products and experiences possible.