Honu is Growing in Europe — Partner With a Premium SUP Brand Built on Bondi Beach Heritage
Posted by Mark Travers posted on September 11, 2025
At Honu, our story began on the shores of Bondi Beach in 2001. Today, our boards are trusted by paddlers around the world for their timeless design, cutting-edge materials, and industry-leading 4-year warranty. After two seasons of proven success with specialist retailers across the USA and Canada, we are now expanding our retail program into Europe, and we’re looking for the right partners.
Rather than selling direct, Honu is committed to working with a small number of select retailers and demo centres who share our passion for exceptional service. By joining the Honu network, your store will gain access to:
Exclusive Territories: Protect your local market with a premium brand not sold everywhere.
Modern Wholesale Platform: A simple, intuitive ordering system designed for busy retailers — no outdated spreadsheets.
Flexible Shipping: Door-to-door delivery or FOB terms, depending on what works best for your business.
Marketing & Retail Support: From professional imagery and content to community-driven storytelling, we help you sell more, faster.
Premium Products with Less Risk: Inflatable SUPs and paddles built with advanced materials, proven durability, and a 4-year warranty that means fewer returns and greater customer satisfaction.
We partner only with retailers who are passionate about creating memorable experiences for their paddling community. If your store prides itself on outstanding customer care and is looking for a fresh, exclusive SUP brand to grow with, we’d love to talk.
👉 Interested? Let’s explore a partnership. Email Mark directly at mark@honu.com.au to start the conversation.
Honu is Growing in Europe — Partner With a Premium SUP Brand Built on Bondi Beach Heritage
At Honu, our story began on the shores of Bondi Beach in 2001. Today, our boards are trusted by paddlers around the world for their timeless design, cutting-edge materials, and industry-leading 4-year warranty. After two seasons of proven success with specialist retailers across the USA and Canada, we are now expanding our retail program into Europe, and we’re looking for the right partners.
Rather than selling direct, Honu is committed to working with a small number of select retailers and demo centres who share our passion for exceptional service. By joining the Honu network, your store will gain access to:
Exclusive Territories: Protect your local market with a premium brand not sold everywhere.
Modern Wholesale Platform: A simple, intuitive ordering system designed for busy retailers — no outdated spreadsheets.
Flexible Shipping: Door-to-door delivery or FOB terms, depending on what works best for your business.
Marketing & Retail Support: From professional imagery and content to community-driven storytelling, we help you sell more, faster.
Premium Products with Less Risk: Inflatable SUPs and paddles built with advanced materials, proven durability, and a 4-year warranty that means fewer returns and greater customer satisfaction.
We partner only with retailers who are passionate about creating memorable experiences for their paddling community. If your store prides itself on outstanding customer care and is looking for a fresh, exclusive SUP brand to grow with, we’d love to talk.
👉 Interested? Let’s explore a partnership.
Email Mark directly at mark@honu.com.au to start the conversation.