About

Honu was born among the curling waves of Bondi Beach in Australia. As the brand has evolved, the Honu team continues to embrace Bondi’s bohemian roots which guides the choice of products, design and imagery as we grow our international reach.

The spirit of Honu lies in our connection to the water, whether that be the beach, ocean, lakes or rivers. They, like us, are all connected. The Honu team is passionate about making products to inspire everyone to fall in love with the ocean and outdoors because there is nothing quite like the ocean for helping to connect us to ourselves and our place in the world.

Since 2001, Honu has brought a range of high-quality paddleboards and accessories that are now considered among the very best. Honu boards artfully stand apart from the ordinary with minimalist designs in colours inspired by the environment.

We are committed to making products to the highest possible standard that are dedicated to style, performance and longevity.

Relying on Mark's skills as an industrial engineer and a love of the ocean, the team behind Honu believe that paddlebarding and the lifestyle it creates is something everyone should be able to experience. In addition, they wanted to reduce Honu's environmental impact by creating durable products with minimal plastic packaging.

We believe that paddleboarding will become the world's most popular watersport and hope that Honu products can be used and enjoyed by people of all ages, fitness levels and abilities, to get out on the water and un-plug from our busy modern life.

Honu strives to meet the challenge of fulfilling customers' needs while protecting our environment as best we can. This includes an annual pledge to environmental groups, volunteering hours for staff and working towards greener packaging and carbon neutrality for all our products. We know we are far from perfect, and so we are committed to continually reducing our impact on the environment we love and appreciate.