There is nothing quite like the ocean to connect us to ourselves and our place in the world.

Our Story

Honu was born among the curling waves of Bondi Beach, Australia.  After 20 years of being a well known and loved Australian SUP brand, Honu expanded into the USA in mid-2021. With a new warehouse based in Salt Lake City UT, we want our American customers to enjoy the same Honu experience as Australians.

The spirit of Honu lies in our connection to the beach and ocean environment. The Honu team is passionate about making products to inspire everyone to fall in love with the ocean and the outdoors because there is nothing quite like the ocean for helping to connect us to ourselves and our place in the world.

Since 2001, Honu has brought a range of high-quality paddle boards and accessories to the Australian SUP community. With minimalist designs in colours inspired by the marine environment, Honu boards artfully stand apart from the ordinary.

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Engineered Performance

Every detail of every product is designed, tested and tweaked until perfection.

Timeless Style

Every board has its own story inspired by an Australian beach with a colour palette to reflect its environment.

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Honu products are made to minimise our impact. Quality products that are loved, and last, are at the heart of everything we do.

Our Vision

Mark and Megan decided to take Honu to the next level in 2019.  Relying on Mark's skills as an industrial engineer and their shared love of the ocean, they wanted to create Honu products for the future.  This is when they developed new construction methods including X-woven and fused drop-stitch technologies that have delivered a range of iSUP's that are the lightest and stiffest available.  In addition, they wanted to reduce Honu’s environmental impact by creating boards that are durable and use minimal plastic packaging with an ongoing commitment to repair products to ensure they stay out of landfill for as long as possible. They hope that Honu products can be used and enjoyed by people of all ages, fitness levels and abilities, while protecting the environment we love so much.

Honu is striving to meet the challenge of fulfilling the needs of customers while protecting our environment on a daily basis. This includes an annual pledge to environmental groups, volunteering hours for staff to commit to important causes and working towards green packaging for all of our products. Honu remains committed to continuing to implement the best environmental practices in the industry to benefit our fragile environment on which we all depend for our livelihood.

Protecting Our Environment
1% of every sale will be donated to preserving the ocean & environment we love so much.